The Event Evolution: From Performance to Presence
What the Shift from Performative to Authentic Means for Your 2026 Event Strategy Curated. FOMO-inducing. Influencer-heavy. Exclusionary. It sounds like I’m playing a game of Taboo, but all of these words simply define what has been the performative event era. Over the past few years, you’d see brands spending thousands on photo moments and […]
