Overview:

Clearview Window & Door, known for their expertise in high-quality window and door installations, came to 1991 Design to develop their first-ever formal branding. They had built a solid presence on TikTok, but lacked the brand identity and website needed to compete at a higher level and secure more premium clients. The goal was to create a brand identity and online presence that would legitimize their business and help drive growth.

Challenge:

Clearview had no prior branding and needed a professional identity that conveyed their quality services and expertise. The team also had no clear vision for their logo, which required 1991 Design to conduct extensive research to develop something impactful. Additionally, they needed a website that would showcase their work, help them stand out in a competitive market, and integrate search engine optimization (SEO) features to drive visibility.

Solution:

1991 Design approached the project with a comprehensive plan, focusing on both the brand identity and website.

• Brand Identity Creation: After significant research, we developed a clean, simplistic logo suite that clearly conveyed what Clearview does. The suite included a full lockup, a wordmark, and a logomark. The president and co-founder’s love for Carolina Blue inspired the primary color, which we complemented with supporting colors to create a polished, professional look. The typography was chosen to reinforce the brand’s identity and was carried through both the brand and website for consistency.

• Website Development: We designed a modern, user-friendly website that prominently featured Clearview’s high-quality work and made it easy for potential clients to get in touch. The homepage was designed to be a showcase of their services, and we included a blog to boost SEO efforts and improve search engine rankings. Every page was filled with crisp, clear photos that highlighted their premium services, enhancing the website’s appeal to upscale clients.

• Cohesive Brand Experience: The choices made in color, typography, and logo design were implemented across the website, creating a seamless and cohesive brand experience. This consistency reinforced Clearview’s professionalism and helped establish them as a legitimate and trustworthy business.