Walmart’s New Look: A Vision Reimagined

Walmart’s New Look: A Vision Reimagined In a bold move that intertwines nostalgia with modern relevance, Walmart’s rebrand is turning heads. Rolled out in October 2024, this transformation is about more than aesthetics—it’s about redefining what a brand can be for its customers. By embracing a refined design system that blends warmth, trust, and inclusivity, […]

Designing Effective Packaging: How to Make Your Product Stand Out on the Shelf

Packaging design plays a crucial role in a product’s success. It’s the first thing a customer sees, making it a vital element in how your product is perceived. Effective packaging not only captures attention but also communicates the brand’s message, builds trust, and can even influence purchasing decisions. In this article, we’ll dive into the […]

Designing for Print vs. Digital: Key Differences Every Designer Should Know

In today’s world, designers often need to create assets for both print and digital mediums. While the fundamental design principles remain consistent, the technical requirements and best practices vary significantly between the two. Understanding these differences is key to ensuring your designs look professional and function as intended across platforms. In this article, we’ll explore […]

How to Create a Strong Brand Identity: From Typography to Logo Evolution

A strong brand identity is more than just a logo or a tagline; it’s the heart and soul of your business. Whether you’re a new entrepreneur or an established business looking to revamp your image, building a cohesive and memorable brand identity is essential. In this article, we’ll explore the key elements of creating a […]

Unlocking the Money Mindset: How Creatives Can Charge What They’re Worth

As creatives, we often face a dilemma when it comes to pricing our services. It’s a challenge to balance being fairly compensated with not scaring off potential clients. Having started from pro-bono work and transitioning to hourly and project-based billing, I’ve experienced the pitfalls of undervaluing my work. What should’ve been quick, simple projects often […]